October 18, 2017

What is Keyword Stuffing? : Impacts & Penalization

SEO (Search Engine Optimization) is a vast subject, and there many things which are to be known before implementing it. Even I am not good at SEO, but I read lots of articles on SEO and its implementation. Whenever I read articles related to Search optimization of your site/blog, it always curve towards the concept of keywords. Yes! Keywords are important, but “Excess of everything is bad”.

I mean, if you are including high quantity of keywords in your post title or description for ranking it at the top, than beware!! You are on the wrong path, which will lead to exclusion of your website from search engines.

The process of including excess of keywords is known as “Keyword Stuffing”.

What is Keyword Stuffing?

Keyword stuffing refers to placing excessive amount of keywords into the page attributes (description, tags, title, etc) in such a way that it detracts from the readability and usability of a given page for the purpose of boosting the page’s ranking in the search engines.

In simple words, it is another shady way of gaming/cheating the search engines and is strongly discouraged!!!

Example of keyword stuffing

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The result shown at the top may not have good amount of information but due to bunch of keywords it has been placed at the top. These tactics worked really in 2004, but will not work now and don’t even try it!

Impacts & Penalization

If you are practicing keyword stuffing, I am sorry, but you can be fired from the search engine results. Keyword stuffing is recognized as crime, it’s better to get out of it as soon as possible.

How to get out of it?

It’s very easy to come out of it, just start selecting important keywords which you really think are relevant to your article’s content. Always try to use limited number of tags.

If you are using any tag cloud plugin, do remove it now or make all the tags nofollow.

One most important thing left be honest! And become an intelligent webmaster.  Don’t cheat any human or machine (search engine).

How you implement the use of keywords? Do share your ideas with us.

About Rajan Balana

I am Rajan Balana, A Blogger from Rajasthan. I love playing PS2 and enjoy blogging.


  1. That was a nice concise information on keyword stuffing.

  2. Hi, Thanks for the awesome post. I too like going through most of the SEO posts but most of the SEO blogs comes up with same thing again and again. This is something useful and interesting, and I haven’t seen much blogs giving it importance.

  3. Thats informative, Rajan. Thanks for the post.

  4. You are right today is a time when Google is not giving much value to meta Title tags so rather then doing keywords stuffing in title we should recommend users to add sophisticated title which will helps readers to know what your page is all about. One more this is Bing is still giving value if you add keywords in your title tag so what you can do you can rather then using one keyword multiple times you can use one or two keywords related to your home page like we have added for our home page Title:- “Web Marketing Company, Web Marketing Services – Websudasa” we hope this is not keyword stuffing…. With “Web Marketing Company” we started ranking on first position on Bing & started ranking in some where top 3 pages of Google As well…

  5. You are absolutely right ranjan, Excessive usage of keywords are penalized by search engines since spammers and over optimizers trying to reach No1 SERP with catchy title tags without any useful information inside the post.
    Excellent compilation mate…

  6. Good post rajan, but still some people not aware of it , and doing like this for sudden promotion.

  7. nice post rajan i am not aware of Keyword Stuffing.i think by your tips my seo doing better work…….thanks for sharing

  8. once again nice post thanks for providing me such info. and awareness. :)

  9. Thanks for the Comment :)

  10. I need to be careful when using keywords and use only relevant ones !
    Very informative article

  11. blackberry development says:

    Thank you for the great article. Would you consider a description of a website (in sentence form) in the footer keyword stuffing?

  12. In what manner you are talking about the description to be added, I haven’t understood :(

    Thanks for the comment.

  13. blackberry development says:

    We generally see on many sites that on footer there are some keywords used in form of sentence so want to ask is that also consider as keyword stuffing….

  14. Ok, But I would like to have an example of that. So that I can verify about the thing which you are talking about.

  15. blackberry development says:

    for refrence you can check this site http://discountlens.de/

  16. Ok thanks for the link, I will let you know about my decision. :)

  17. Ya I think they are keyword stuffing in the reference which you have given..

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