Facebook is growing in popularity as a “Family” brand, research has revealed.
Social networking site Facebook has emerged as a ‘Family Favorite Brand‘
The social networking site has surged up the rankings from 69th to 43rd overall in online research into more than 100 recognized family brands.
Researchers said the website had “strong” showings in the “socially responsible” and “good listeners” category in the poll of 1,531 people conducted in October.
By comparison, Twitter, the micro blog social media site, gained only one place in the rankings from 93rd to 92nd in the 2010 Family Brands report, now in its second year.
The findings were revealed by advertising agency Isobel in association with polling organization YouGov.
The report has been published after Facebook announced in July that more than 500 million people have joined the site, almost 8% of the world’s population. In May, Facebook announced “simplified” privacy settings to appease concerns over safeguarding users’ information.
Tom McJennett, Isobel digital director, said
“As social networks mature, their role and usage is becoming more defined. Enhanced by its more sensible privacy settings, Facebook seems increasingly to be the place to stay in contact with friends and family, and enhance those real world relationships.”
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